Befli is committed to ensuring that your privacy is protected. Should we ask you to provide any information by which you can be identified when using this Platform, be rest assured that it will only be used strictly according to this Policy.
Please note that our Policy is subject to change at any time, and we may not be able to provide you prior notice. To ensure you are up to date with the Policy, please review this page periodically. This Policy applies to current and former visitors and customers of our Platform. By visiting and/or using our Platform, you are accepting and consenting to the practices described in this Policy.
What information do we collect?
We learn, collect, and store your information (that we consider necessary) when you use our Platform. We use this information to provide you with a safe, efficient, smooth, and customized experience, which includes, without limitation, displaying content such as recommended products that might interest you and communicating with you about your orders, new products, and latest promotional offers. This allows us to provide specific services and features that likely meet your needs, customize our Platform to make your experience safer and easier, and enable third parties to carry out technical, logistical, and other functions on our behalf.
Here are the types of information we gather:
1) Information you provide us
We receive and store the information you explicitly provide to us. This includes personal information such as your user name along with your password, your name, address, telephone number, e-mail address and other contact information, date of birth, gender, financial information such as bank account information, credit/debit card or other payment instrument details and any other information that you provide during your time on the Platform. You may choose not to provide certain information, but this could prevent you from taking full advantage of our Platform’s various features.
2) Information collected automatically
3) Information from other sources
We may receive information about you from third party platforms, such as social media services, commercially available sources, and business partners. If you access our Platform through a social media service or connect a service on our Platform to a social media service, the information we collect may include but is not limited to your user name, profile picture, email address, friends list and any other information associated with that social media service, which the social media service has the right to share with us and any other information or content you have made public in connection with that social media service. Whenever you access the Platform or contact us through social media services, you authorize us to collect, store, analyze and use such information according to this Policy.
A cookie is a small file that we, transfer to your computer’s hard drive through your web browser after obtaining your permission. This file helps us recognize your browser and respond to you as an individual, as well as provide personalized features and advertisements based on your needs, likes, dislikes and behavior on our Platform.
You can choose to accept or decline cookies. The help menu on most browsers will tell you how to prevent the browser from accepting new cookies and deleting/ disabling existing cookies. However, disabling/ deleting our cookies could prevent you from taking full advantage of our Platform’s various features.
Do we share the information we receive?
Respecting customers’ privacy is not only an important part of our business but one of the core philosophies of our organization. We never have and never will commercially exploit such information by selling it to third parties. We share customer information only as described below, and in no other manner:
1) Third-party service providers
We employ other companies and individuals to perform some functions on our behalf. These functions include but are not limited to fulfilling orders, delivering packages, analysing customer data, providing marketing assistance, providing search results and links, and processing payments. For optimum fulfillment of these functions, they have access only to such customer information as is needed to perform their functions, and are contractually bound not to use it for any other purpose.
2) Compliance with law
3) Business transfers
As we develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, all information, including personal information collected and stored by us may be disclosed and otherwise transferred to an acquirer, or successor or assignee as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which all such information is transferred to one or more third parties as one of our business assets.
4) With your consent
Other than as set out above, you will receive notice when information about you might go to third parties and you will have the option to choose whether or not you’d like such information to be shared.
Is your information secure?
We use adequate security policies, rules, and technical measures, as required under applicable law, to safeguard and protect your information from unauthorized access, improper use or disclosure, unauthorized modification, and unlawful destruction or accidental loss.
However, we shall not be responsible for any breach of security or for any action of any third parties that receive users’ personal data or events that are beyond our reasonable control including acts of government, computer hacking, unauthorized access to computer data and storage devices, computer crashes, breach of security and encryption, etc.
What about links to other websites?
Our Platform may contain third-party advertising and links to other websites. Once you use these links to leave our Platform, we do not have any control over that website. Hence, any information you share whilst visiting such sites is not governed by this Policy and we would not be responsible for the protection/ privacy of such information.
What choices do you have?
1) You can add, correct, update, modify or review your personal information on a regular basis. However, whenever you update information, we usually keep a copy of the previous version for our records.
2) If you do not want to receive emails or messages from us, please get in touch with our customer care team to de-list your e-mail ID.
3) You can choose to not provide your personal information or consent for usage of your personal information or subsequently withdraw your consent. However, this might not allow you to take full advantage of the features of our Platform.